There are common rules in makeup application that most are already aware of and try their very best to follow, such as ensuring to get the right shade of foundation or curling lashes before and not after applying mascara. In this post, I want to bring to light makeup rules that are as important, but for some reason, are a little less popular. These are steps I’ve noticed a lot of people often skip or consider unnecessary, but are actually essential and must be followed or kept in mind by every makeup wearer and artist.
- Prepping the skin
The key to a flawless, natural, and healthy-looking made up face is meticulous skin care and preparation. Skin prep is often ignored because aside from that it takes time, most think that having a really good foundation and/or concealer will be enough to achieve a flawless look. While there is some truth to it, foundations and concealers could only do and cover so much. Plus, with great skin, you wouldn’t even need to put much product on your face anymore and that’s a good thing. When it comes to makeup application, for me, less is always more.The following are four skin prep steps you must do before applying foundation:
- Cleanse – It is important to rid your face of all oil and dirt before covering it with makeup. Skipping this step may clog your pores and cause you to breakout.
- Exfoliate – Foundation on dry skin is a big NO. It clings to dry patches, making it very hard to blend out. Make sure to exfoliate to remove dead skin so your face won’t look flaky.
- Moisturize – After exfoliating, ensure that your skin stays smooth and hydrated throughout the day by applying a lightweight moisturizer. Foundation will look best and will go on smoothly on a well-moisturized face. Careful not to overdo this step or your face might get too greasy! A pea-sized amount or two of moisturizer is usually enough for the whole face.
- Apply primer – Aside from filling in fine lines on your face and minimizing pores for that extra flawless finish, applying primer helps your foundation last longer (less touch-ups!).
- Cleaning makeup brushes
I know this seems very, very basic, but it surprises me how many girls I’ve already caught with dirty brushes! Some have never even washed their brushes, not even once! I think this step is often skipped because aside from it being such a tedious chore, most feel that there is no need to clean if the brushes don’t touch faces other than their own. Well, until you can assure that your face is always 100% germ free and that they’re kept well in a sealed container that kills and prevents bacteria from sticking to the brushes, wash and sanitize your brushes. I cannot stress this enough. Brushes collect dirt, oil, dust, and bacteria on the daily and not cleaning them means slathering all those nasty things all over your face and then to your makeup day in and day out. Dirty brushes can cause clogged pores, breakouts, and/or a staph infection and girl, those things aren’t very pretty (and could be fatal!). In addition, the brushes wouldn’t be as effective if it’s loaded with all that extra makeup product. It can cause your makeup to look extra cakey or streaky, so clean, clean, CLEAN!
- Having the right lighting
Having the right lighting is essential to see the true colors of your products as well as your true skin tone and the undertones of blemishes or dark spots you would want to color correct or conceal. You need the right light to effectively match your foundation to your skin and to properly see all imperfections as well as to see whether or not your putting enough product on or are blending it out properly. For example, fluorescent lights are harsh and make you look washed out. Applying makeup under fluorescent lights can cause you to overdo your foundation or blush in an attempt to look less pale, but once you step into natural light, I promise you it won’t look good. When doing your makeup, do it in a room that gets sufficient natural light. If that’s not possible, install low wattage natural white LED lights (this resembles daylight) at the sides of your vanity mirror or buy a vanity/makeup mirror and use natural white LED bulbs (using yellow lights may cause you to overdo your makeup, too).
- Using makeup remover
Yet another basic makeup must, but what can I say? Stubborn Sally is stubborn! I think most, if not all makeup wearers know and understand that makeup must be removed at the end of the day and that’s good. However, a lot still think that using just water and facial wash is enough to do so. Water is not a makeup remover, so isn’t facial wash. The only makeup remover you should use is a real makeup remover. Why? Water doesn’t mix with silicone or oil so it won’t be able to remove silicone and oil-based products (most foundations) as well as obviously, waterproof products. Makeup removers come in different forms – straightforward liquid solutions, cleansing oils, makeup remover wipes, and micellar water. Make sure to pick a type that will match the formulation of your products. Leaving makeup on for too long or not washing it off at all may clog your pores and cause breakouts.
- Throwing out expired makeup
“It ain’t expired until it’s finished!” We’d all love to live in an ideal world where the makeup me we pay for with our hard earned money can be used for years, but unfortunately, we don’t. In this sad, sad world, makeup expires, people. I know it may seem like such a waste of money to throw your makeup out before you’ve actually finished the bottle, tube, or pan, but expired makeup can give you big problems and may cost you even more money. Old and expired makeup work less efficiently because consistency and formulation change over time. They dry out or clump and may not go on smoothly as they used to. In addition, expired makeup may cause skin and eye irritation and infection that may lead to redness, rashes, and/or inflammation. So please, no matter how tempting it is to hold on to it, if it’s expired (there should be a date on the box or the product itself), it is no good. Chuck it in the bin. Don’t see an expiration date? As a general rule, keep base/face makeup for a year at most, eye makeup other than mascara for six months to a year, mascara for six months at most, and lip products for as long as a year and a half.
I hope I was able to provide you new insights regarding effective makeup application and if you are guilty of ignoring one of these steps, I hope I’ve convinced you to consider doing them next time. Have you been skipping one of these steps? You can share your experience or ask me anything in the comments!